This is a postcard circa 1909, publicising the hope of Dundee FC winning the Scottish Cup in the 1909-1910 season, of course history depicts that Dundee Football Club won the Scottish Cup that season.
The postcard was issued by the Mercat Cross Bar at 26 South Lindsay Street, unfortuneatly that area is covered by the Overgate Centre, but the Mercat Cross is still in place by the Steeple on the high Street.